About Me

My name is Sasha Zoiref. I’ve been living in Israel since 1994. Over the years, this place has become my true home — layered, surprising, and endlessly interesting.

I studied History and Archaeology at the University of Haifa, which helps me see Israel in depth — from modern streets to the older layers beneath them.

Before becoming a guide, I traveled extensively myself, visiting more than 55 countries. That experience still shapes the way I work: travelers need clear explanations, stories that matter, a comfortable pace, and a sense of care. And, of course, a good spot for coffee — no proper travel day starts without it.

Another part of my background is my military service. I served as a paratrooper in the Israeli Defense Forces, which taught me discipline, respect for history, and the ability to explain complex things simply.

I know Israel not only professionally but as someone who enjoys discovering new corners of the country. Guiding grew naturally out of that curiosity. And I’ll admit — sometimes it feels like I know more good restaurants than historical dates, which helps more than it hurts.

In my tours, I focus on what connects the cultures here rather than what divides them. Israel is a meeting point of stories and traditions, and I try to share that with honesty and warmth.

Every itinerary I create is personalized — built around your rhythm and interests. I prefer unhurried, natural days, where you don’t just see places, but truly experience them.

For me, guiding is a way to share a country I know deeply and care about. And if you’re ready to see Israel in a real way, I’d be glad to guide you.